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Our values define who we are and guide how we work together. These values are core to our business and they shape our culture, support our vision, and help us succeed. 

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Be Kind – We treat everyone with respect, honesty, and transparency. We help each other, give honest feedback, and build trusting relationships in a supportive environment. We believe kindness creates a positive workplace where people feel valued. Even in tough situations, we communicate with empathy and fairness. 

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Be Humble – We admit what we don’t know, accept help, and value learning. We avoid ego, share credit for success, and take responsibility without blaming others. We listen more than we speak and appreciate different perspectives. By staying humble, we create a culture where everyone feels encouraged to grow.

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Entrepreneurial – We care deeply about the business, take initiative, and embrace new ideas. We focus on long-term success, adapt quickly, and see failures as learning opportunities. We step outside our roles when needed, doing what’s best for the company. We are resourceful and continuously look for ways to improve.

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Collaborative – We work as one team, share ideas, and support each other. We seek feedback, advice and mentor each other, and believe we achieve more together than alone. We celebrate each other’s successes and face challenges as a team. Open communication and trust are at the heart of our collaboration.​​​